The spirits leading the way during COVID

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IRI has warned the off-premise may be facing softer sales as a side effect of stockpiling, while spirits continue leading growth during the ‘COVID quarter’.

Liquor sales were up 6% in the quarter to May 5, primarily propelled by spirits (+$113million), as well as beer (+$78million) and wine
(+$52million).

Gin and vodka were the best performers during the ‘COVID quarter’ period. Dollar growth change and share of total glass spirits growth for gin was +33% and +28% respectively; with vodka up 9% and 15% respectively.

Red varietals fuelled wine growth, with pinot noir leading the pack, up 14% and 32%. shiraz was up 4% and 17%, while cabernet sauvignon was up 1% and 19%. Sparkling wine was up 2.4% and 17% respectively.

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