To coincide with the commencement of WA’s Phase 3 restrictions tomorrow, Little Creatures brewer Lion will send a keg convoy carrying 2,500 litres of free beer to venues in the state’s North West to support pubs that have been hit by COVID-19 restrictions.
A truck full of kegs will depart Fremantle today to deliver a free keg to 50 venues re-opening this week, stopping at Geraldton, Shark Bay, Carnarvon, Coral Bay, Exmouth, Onslow, Dampier, Karratha, Broome and the Kimberley, in time to welcome locals and tourists once again.
The Keg Convoy complements the assistance Lion provided to WA venues during the COVID-19 crisis which included the provision of hundreds of ‘growlers’ which provided pubs and bars with a means of selling draught stock on hand. The Australian Taxation Office also assisted by announcing they would not take compliance action against venues that repackaged duty-paid kegged beer to sell into sealed containers such as growlers.
Jamie Ryan, Sales Director for Lion in WA said this weekend marked an important milestone for WA’s pubs, bars and the entire hospitality industry, and the Little Creatures would be fresh, cold and better than ever to welcome everybody back.
“It has been a long time between beers in the front bar. We want to do all we can to support Western Australia’s local pubs and venues that have really felt the burden over the last few months as a result of the shutdown and loss of tourism and get them back on the road to recovery,” Mr Ryan said.
“We hope this truck full of free kegs will make it a little bit easier for them to turn their taps back on this week to welcome more people – to bring their communities back together and welcome tourists once again to these magnificent destinations.”
Australian Hotels Association (WA) CEO Bradley Woods said the initiative will be welcomed by many dozens of venues located from Geraldton to Broome, as they seek to recover from the most challenging trading period on record.
“WA’s regional venues have been suffering from forced closures and widespread travel bans, so to mark the re-opening of venues with a keg convoy is will be very encouraging for hospitality businesses,” Mr Woods said.
“Lion are well-known supporters of country pubs, so with regional venues facing a long road to recovery ahead, it is fantastic that suppliers like Lion are providing such substantial support to our industry.”
Mr Ryan said March 23 was the most difficult day the WA’s hospitality industry has ever seen.
“At Lion, we did our bit to minimise the financial burden, announcing within hours that we would credit venues for their unused kegs – which equated to $30 million nation-wide,” Mr Ryan said.
“Since then we’ve had our team of draught quality specialists cleaning more than 15,000 beer taps and couplers to ensure the beer tastes especially good when the kegs are connected once again.”